ClickBank Refund Rate
Wednesday, December 3rd, 2008One of the most frustrating things when promoting ClickBank products is a Refund of a product. But, you can predetermine a ClickBank Refund Rate for products before you promote them.
Just go to CBGraph.com. Open stats for a product you are interested in. And click on the “Items + Refunds” report:

Let’s look on this example (for MSNCODE):

This vendor has only one item: 1.
You can see its description, payment type, price, earnings and ClickBank refund rate = 0.4%.
This rate means that about 0.4 customers from 100 are asking for the refund (it’s about 4 people from 1000).
But if a vendor has many items (different products, one time offers, discounted items and so on), a column Refund rate will probably have improper value (negative or huge). In this situation it’s impossible to calculate the rate.
However, don’t frustrate:
1. Quite often a vendor per se uses only one item. Go to the sales page and try to find different order options such as upsales, discounts, etc. If there is only one price (for one product), look for it in the “Item + Refunds” report. Refund rate near it will most likely be the actual refund rate.
2. If there are lots of items you can find some discounts. For example take a look on the product 0814975505:

7th item is a 50% discounted ebook!
And there are lots of such discounts for ClickBank products. Just imagine how it’s easier to promote a product with a smaller price! There is a trick. You can actually forward a customer to buy the specified item. Very likely you already know about this trick, however we will describe it soon, stay tuned ![]()











